Joanna Fotopoulou

brand and website showcase

Elopment photographer

meet joanna

When Joanna reached out to us, she was ready to step into her own creative identity after years of working in a photography business built with her family.

With 14 years of experience and a deep love for elopements and micro weddings, she dreamed of a brand that felt fresh, artistic, and inspired by the natural beauty of Greece - especially Santorini.

We designed a brand and website that feels like a breath of sea air: journal-inspired typography, organic layouts, and thoughtful nods to travel and nature. The final result is a timeless, elevated brand that still feels free-spirited and fun, just like Joanna and the adventurous couples she captures.

Target Market

Fresh
Artistic
Inspiring
Timeless
Fun

Brand Key Words

Easy Going
Adventurous
Creative
Natural Lover
Down to Earth

project Concept

A fresh and artistic identity inspired by the serene blues of the Aegean Sea and the sun-soaked charm of Santorini. Joanna’s brand blends timeless elegance with a free-spirited sense of adventure, capturing the essence of intimate, nature-filled weddings.

"Leelou and Liv, from the bottom of my hearts thank you so much for the wonderful experience on branding! I absolutely loved the design, the process and can’t wait to start speaking about it! Hopefully I'll give you a biiiig hug when I'll visit Australia or if you ever come to Greece! "